Saturday, July 17, 2010
Tuesday, June 15, 2010
Wednesday, May 19, 2010
the cluetrain manifesto
the cluetrain manifesto people of earth...
La gente se reconoce como tal
por el sonido de esta voz.
Les gens se reconnaissent entre eux grâce
au son même d'une telle voix.
Menschen erkennen einander am Klang
ihrer Stimme.
Le persone si riconoscono tra loro come tali
dal suono di questa voce.
Mensen herkennen elkaar als zodanig aan de klank van hun stem.
As pessoas se reconhecem como tal
pelo som desta voz
Folk genkender hinanden på stemmens lyd.
Mennesker gjenkjenner hverandre som mennesker
ved lyden av en slik stemme.
Människor känner igen andra människor
genom ljudet av deras röster
Ljudi, kak pravilo, uznajut drug druga po golosu.
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
Read the Manifesto
Who signed the Manifesto
Read the Bumper Sticker
Buzz
Fuzz
Reach
Rap (related discussions)
"The clue train stopped there four times a day for ten years and they never took delivery."
— Veteran of a firm now free-falling out of the Fortune 500
"...companies so lobotomized that they can't speak in a recognizably human voice build sites that smell like death."
—"Fear and Loathing on the Web" The Industry Standard and CNN Interactive
Meet the Ringleaders
Signatories
including...
Bruce Hunt
Adobe Systems
Larry Bohn
net.Genesis
Robert Kost
US Interactive
Dave Winer
UserLand
Tom Matrullo
Comcast Online
Dan Miller
The Kelsey Group
Keith Dawson
TBTF
Eric S. Raymond
Open Source Initiative
and many more...
These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.
But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf.
While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happytalk that insults the intelligence of markets literally too smart to buy it.
However, employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets.
Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.
La gente se reconoce como tal
por el sonido de esta voz.
Les gens se reconnaissent entre eux grâce
au son même d'une telle voix.
Menschen erkennen einander am Klang
ihrer Stimme.
Le persone si riconoscono tra loro come tali
dal suono di questa voce.
Mensen herkennen elkaar als zodanig aan de klank van hun stem.
As pessoas se reconhecem como tal
pelo som desta voz
Folk genkender hinanden på stemmens lyd.
Mennesker gjenkjenner hverandre som mennesker
ved lyden av en slik stemme.
Människor känner igen andra människor
genom ljudet av deras röster
Ljudi, kak pravilo, uznajut drug druga po golosu.
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
Read the Manifesto
Who signed the Manifesto
Read the Bumper Sticker
Buzz
Fuzz
Reach
Rap (related discussions)
"The clue train stopped there four times a day for ten years and they never took delivery."
— Veteran of a firm now free-falling out of the Fortune 500
"...companies so lobotomized that they can't speak in a recognizably human voice build sites that smell like death."
—"Fear and Loathing on the Web" The Industry Standard and CNN Interactive
Meet the Ringleaders
Signatories
including...
Bruce Hunt
Adobe Systems
Larry Bohn
net.Genesis
Robert Kost
US Interactive
Dave Winer
UserLand
Tom Matrullo
Comcast Online
Dan Miller
The Kelsey Group
Keith Dawson
TBTF
Eric S. Raymond
Open Source Initiative
and many more...
These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.
But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings to speak on their behalf.
While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happytalk that insults the intelligence of markets literally too smart to buy it.
However, employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets.
Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.
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